Mailchimp create campaign

Creates a regular or plain-text campaign in Mailchimp.

Note: This is an external action and may execute on servers running outside your data center Centralized locations used to house servers used by Nintex for remote storage, processing, or distribution of data. Nintex has a number of regional data centers available for Nintex for Office 365. For information about Nintex data centers and where your data center is located, contact your Nintex account or territory manager. region. Before implementing, consider performance and regional concerns where digital boundaries are an issue. For more information, see In-tenant and external actions.

Action settings

Do one of the following to open the Action configuration window:

  • Double-click the action.
  • Click on the action and then click Configure.

See Action configuration window for more information.

Field Description
API Key

Specify the Mailchimp API Key.

  1. Open your Mailchimp account, and click on My Account > Account Settings.
  2. Select the Extras tab and click on API keys.
  3. Beneath the Your API keys heading, you may need to create a new key. Click on Create A Key, and an API Key will be generated.
Campaign type

Specify the type of campaign to create. Select one of the following items.

  • Regular: Supports both HTML and plain-text content.
  • Plain-Text: Supports plain-text content only.
List ID

Specify the ID of the list to send the campaign. The list contains the recipients of the campaign.
Name your campaign

Specify the name of the campaign.

If no name is specified, the email subject is used.
Email subject

Specify the subject line for the campaign.

Keep it relevant and to avoid spam filters. The wording needs to be recognizable so the email is not recognized as spam.

From name

Specify the name of who is sending the campaign.

Use a name that is recognizable. For example a company name.
Reply-to email address

Specify the email address of the person or organization sending the campaign. Any email replies to this campaign may be sent to this email address.

The email address may need to be verified in Mailchimp before it can be used.
Specify #|MERGETAGS|* for recipient name

Specify the merge tags to include the recipient’s name in the message to personalize the email and help to avoid spam filters. For example, the merge tags *|FNAME|* *|LNAME|* show "To: Bob Smith" in the email instead of "To: bob@example.com".

For more information about merge tags, see the Mailchimp article "Getting Started with Merge Tags." 
Track opens

Specify whether or not to track the email that has been opened.

Applicable only for regular campaigns.
Track clicks

Specify whether or not to track the email where the hyperlinks inside the email have been clicked.

Applicable only for regular campaigns.
Track plain-text clicks

Specify whether or not to track the plain-text email that has been clicked.

Default value: Yes.

Google Analytics link tracking

Specify whether or not to link the Google Analytics tracking to this campaign.
Title for campaign

Specify the title for the Google Analytics campaign.

This can be seen in Google Analytics.
Ecommerce360 link tracking

Specify whether to enable the Ecommerce360 link tracking for this campaign.
ClickTale link tracking

Specify whether to enable the ClickTale link tracking for this campaign.
ClickTale tag

Specify the ClickTale tag.

This can be seen in ClickTale stats.
Goal tracking

Specify whether to enable Goal tracking for this campaign.

Only applicable for Mailchimp paid users.
Goal tag

Specify the Goal tag.

This can be seen in Goal stats.
Authenticate campaign

Specify whether or not to authenticate the campaign. By default, this is enabled.

If enabled, it provides a trackable identifer which indicates the sender is legit.
Template ID

Specify the ID of the template to create the content for the campaign.
HTML content

Specify the HTML content for the campaign.

Use the Rich Text editor to display formatted text, pictures, hyperlinks and HTML in a workflow action. Click in the email body area to enter or edit content.

  • Due to some security enhancements done to the rich text editor some HTML tags are no longer supported. For more information, see HTML tags not supported .
  • If no font is specified, then font is inherited from the platform used. For example, if an email is sent using Outlook, then its default font is used (typically Times New Roman).
Plain-text message

Specify the plain-text message for the campaign.

Required if plain-text campaign is selected.
From URL

Specify the URL to the location of the design content for the campaign.

Applicable only for regular campaign. If specified, this will override other content options.
Campaign ID

Specify a workflow variable that will store the ID of the created campaign.
Create successful

Specify a Boolean variable that will store whether or not the campaign is created. Returns "Yes" if the campaign was successfully created.
For more information about how to use Lookups in configuration fields, see Lookups in action configuration fields.